In in the present day’s difficult financial local weather, it’s extra essential than ever to remain high of thoughts with shoppers to develop your attain and develop your small business.

HomeEquity Financial institution’s Dealer Launchpad provides you entry to a collection of professionally designed and customizable advertising and marketing supplies to focus on the 55+ demographic and attain them the place they more and more reside – on-line and on social media.

The enterprise alternative

With nearly one-quarter of working adults approaching retirement, Canada’s working-age inhabitants is the oldest it’s ever been. What’s extra, about two-thirds of retirees are carrying bank card debt, and about one in 5 are nonetheless paying off their mortgage. Whenever you think about in the present day’s local weather of upper rates of interest, some retired Canadians could also be struggling to fulfill their money stream necessities.

Concentrating on the 55+ demographic with lending options that meet their wants – such because the CHIP Reverse Mortgage by HomeEquity Financial institution – ought to be a key element of your progress technique. We can assist you attain this essential section with the instruments and assets you must succeed. That’s why we created Dealer Launchpad.

What’s Dealer Launchpad?

Dealer Launchpad is an unique portal created for mortgage brokers that gives you with professionally crafted, ready-to-use advertising and marketing collateral to construct your on-line presence, develop your attain and develop your small business. It provides a variety of totally developed content material – together with emails, web site content material and social media posts – that may be customized to replicate your branding and messaging throughout numerous on-line channels.

Social media and the 55+ demographic

With the rise of social media and the rising presence of Canadians aged 55+ on these platforms, concentrating on this demographic has develop into a key space of focus for mortgage brokers.

Lately, social media has skilled a big surge in utilization amongst older Canadians – with 60% of these aged 50 to 64 utilizing social media and two-thirds of these 55+ having a Fb account. This demographic has additionally embraced platforms like Twitter, Instagram and LinkedIn to attach with buddies, household and colleagues. The power to succeed in this viewers on-line has immense potential for mortgage brokers seeking to develop their consumer base.

Social media tip: Reveal your experience. Canadians 55+ usually tend to share content material if it addresses points they care about. At this time, as an example, excessive rates of interest and protracted inflation are high of thoughts for a lot of Canadians. The extra you possibly can assist shoppers clear up their ache factors – resembling insufficient money stream – the extra possible they’ll refer you to their networks.

We make it simple to develop your attain

Creating partaking content material could be time-consuming. Dealer Launchpad streamlines this course of by providing ready-to-use advertising and marketing supplies to maintain you high of thoughts with shoppers. The very best half is that new belongings are added on Dealer Launchpad month-to-month with new subjects, topic strains and posts. With a easy copy-and-paste, you possibly can pull collectively professional-looking photos, copy, and video to coach the 55+ demographic concerning the worth of the CHIP Reverse Mortgage and switch them into shoppers. Listed here are simply a few of the methods Dealer Launchpad can profit your small business.

Straightforward-to-use e mail templates. Increase consciousness about the advantages of the CHIP Reverse Mortgage with our all-in-one e mail templates. Every template features a topic line, physique copy and the really helpful target market for the e-mail. The templates cowl a spread of subjects, resembling utilizing a reverse mortgage to offer a tax-free reward to kids and financing the buyout of the marital house after a “gray divorce.”

Social media posts. Have interaction your shoppers with social media posts created for Fb, Twitter, Instagram and LinkedIn. Every publish comprises concise captions optimized for social platforms and pictures for the goal demographic.

Some posts have hyperlinks to quick, instructional movies, whereas others function consumer testimonials. Sharing success tales could be a nice dialog starter with prospects experiencing related challenges.

To make it even simpler for you, we offer step-by-step directions on easy methods to publish content material on totally different platforms.

Web site copy. Searching for longer instructional content material to make use of in your web site? Dealer Launchpad has you lined with a spread of choices, together with FAQs, advertising and marketing content material and product info.

Content material scheduler. Realizing when to publish social content material and when to e mail shoppers and prospects could be difficult. Dealer Launchpad provides you entry to a Content material Scheduler, which can assist you manage the timing of your posts and emails (proper all the way down to the time of day) to unfold your content material out and never inundate shoppers.

Entry our digital Playbook. Whenever you join Dealer Launchpad, you additionally get our Playbook, which exhibits you easy methods to successfully market your self on-line, section your database and benefit from the digital instruments in Dealer Launchpad.

Leverage our assets

Our complete digital instruments and assets can assist you develop your small business in in the present day’s difficult financial local weather. Join Dealer Launchpad in the present day and develop your attain.

We provide unparalleled help to fulfill the wants of you and your shoppers. Our Enterprise Improvement Managers are right here to assist each step of the way in which and may present recommendations on easy methods to mine your database for alternatives with the 55+ demographic. Contact a Enterprise Improvement Supervisor in the present day to be taught extra.